Prospecting · Closing · Expansion
AI for Account-based Sales.
Prospect, Close and Expand deals in one platform — making it easy to implement and scale Account-based Sales.
Integrates with HubSpot and Salesforce
The motion · 17 named steps
Your reps didn't reject the process. They couldn't afford it.
Every step of every methodology bills the rep in prep hours — so when the quarter gets loud, the expensive steps get skipped and the binder goes back on the shelf. Narrative's seventeen named steps get run, end to end by one rep, because the platform does the prep inside every one.
Prospecting — 5 steps
“Is outbound just a math equation?”
If it were, the biggest list would win. These are the steps that get cut the day someone says "more dials" — hours of research per account. Narrative hands each account over researched, mapped, and drafted, so the expensive steps become the easy ones.
See the stepsClosing — 6 steps
“The harder you push, the slower they close.”
Everyone nods at these in deal review. Almost nobody has the hours to run them. Narrative maps the committee and surfaces each buyer's live motivations, so the rep attaches the deal to what the account is already fixing — in the client's own words.
See the stepsExpansion — 6 steps
“Why isn't everyone a fanatic?”
Expansion is the process that never even starts — it sits on nobody's calendar. Narrative puts your wins on paper — champion, power users, the manager who signed — and drafts the case your champion carries into the next buying center. A step, not a someday.
See the stepsSee it in action
The step everyone skips is the one on screen.
“Map the buying committee and decision process” — hours of LinkedIn tabs when a rep does it by hand, which is why it dies first in a loud quarter. Here it takes seconds: every player on the account, tagged by role, researched before the first call. Steps this cheap get run.
Qualified pipeline, defined
The first step reps skip isn't a task. It's the definition.
When the quarter gets loud, “qualified” quietly becomes “willing to take a meeting.” Here's the real definition: accounts whose initiatives and pains match your top customers' — the companies you built your business around. Those deals close fastest and at the highest value. All seventeen steps exist to find that match, close it, and grow it — and none of them work on the wrong list.
Find your role
A motion doesn't survive the kickoff. It survives five different Mondays.
The SDR's dial block. The AE's forecast call. The leaders who answer for pipeline, commit, and the CRM. A process sticks when it makes every one of those weeks easier — pick your title; the page talks about the number you're judged on.
Installed, not rolled out
Enablement programs take quarters — and die anyway. This one went live in a weekend.
A digital manufacturer installed the motion — no certification week, no new fields — and a ramping AE ran it: $40K MRR sourced and closed in the first 60 days, at $480K ACV. From $100K deals to $1M+ accounts, on a process the team actually runs.
Customer story
$40K MRR / $480K ACV
A PE-backed manufacturer needed bigger deals — so they implemented account-based sales, live in a weekend. $40K MRR sourced and closed in 60 days, off a named list.
Read the storyFirst-deal ROI
6×
2 months
18×
6 months
36×
12 months
Human-in-the-loop
If the platform preps every step, who's doing the selling?
Your rep is. Narrative quarterbacks the strategy — the research, the committee map, the hypothesis, the drafts, the CRM suggestions — and the seller makes every call: edits and sends every message, approves every CRM write. Nothing fires on autopilot, ever. That's the point of the install: prep off the plate, seller at the tip of the spear.
Common questions
Account-based sales, answered.
- What is account-based sales?
- Account-based sales is a B2B motion where a seller works one named account at a time instead of a list of leads: researching the company, mapping its buying committee, forming a point of view on what it is trying to fix, and multi-threading across the people who decide. It differs from account-based marketing, which runs campaigns at a company rather than selling into it.
- What is an account-based sales platform?
- An account-based sales platform is the software a seller runs an account-based motion on: building a target account list, researching each account and every person in it, mapping the buying committee, drafting 1:1 messaging from that research, and keeping the CRM record current. Narrative covers all three stages of that motion — prospecting, closing and expansion.
- How is Narrative different from an AI SDR?
- An AI SDR replaces the seller: it writes and sends outreach autonomously. Narrative does the opposite. It automates the grunt work around selling — the research, the org charts, the drafting, the CRM admin — and leaves the judgment, the relationships and the sending with the rep. Automation for the busywork, never for the selling.
- Does Narrative send emails or write to my CRM automatically?
- No. Every message is drafted by AI and sent by the rep, who edits it first — nothing goes out on autopilot. Every CRM update is queued as a suggestion in an approval queue and only writes back once a human approves it. A human is always in the loop.
- How long does it take to implement Narrative?
- Narrative installs like software, not like an enablement program. Reps sign in, connect HubSpot or Salesforce, and run the motion inside the platform — no new CRM fields, no certification, no playbook rewrite. The methodology ships built in: seventeen named steps with the prep done inside each one. One customer team was live in a weekend.
Same hours either way.
The hours go in either way — into a process that lives in a binder, or a motion that arrives researched, mapped, and drafted. Which one would you rather be running?